What Works – Online Marketing Symposium
Welcome all, to my first 2014 post and the "What Works"...and what doesn't Online Marketing Symposium!
Hi everyone, I trust your Christmas and New Years Season was a happy one!
I spent my time at my usual get away... the Woodford Folk Festival, watching bands and indulging in life's pleasures. Unfortunately, on our return my 18year old son borrowed my husband's car, lost control when a kangaroo jumped in front of him, hence rolling the vehicle and creating a week of havoc in our household.
Luckily, he has recovered, but of course the car was a right off.
Jobs on my list did not get completed due to the mishap, but I am very grateful the accident did not take on a worse outcome and Matthew is still with us.
"What Works"...and what doesn't Online Marketing Symposium!
I have written two books in the same series, and published both through Smashwords and Amazon, but neither have been best sellers. The first was published in 2011 and the second, 2012. What I am happy about is that both books are still selling through on line markets regularly, with very little effort on my behalf.
I believe the best marketing tool on the web, is to ensure you have a wide network base of fellow bloggers to support your endeavours and most importantly,to reciprocate their help by supporting theirs.
Using networks like Goodreads, Twitter and Facebook, and in actively participating in online blogfests and other organized events, creates an identity which supports your writing.
The more active your voice is on the web, the more it impacts book sales.
I have never produced bookmarks, t-shirts, business cards or other promotional material, but have been asked by many followers for these. So, it may be something I pursue in the future.
I believe it is important to establish an on-line identity which you feel comfortable with and to be consistent. I find it easier to just be myself, try to be kind and thoughtful and always help others!